7.1 Digital Marketing Planning

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Digital Marketing Planning

Digital Marketing - How Does Digital Media Align

In this video, Gary Elekes from Contractor University explains how to include digital marketing in your overall marketing plan. You'll learn how to analyze your market, understand your competition, and use both demographic and lifestyle data to reach the right customers. Gary also talks about the importance of brand identity and setting clear business goals to make the most of your marketing budget. Whether you're new to digital marketing or looking to improve your current strategy, this video offers practical tips to help your business grow.

Run Time: 22:41

Digital Marketing - Building an OMNI Channel Approach

In this video, Gary Elekes from Contractor University discusses how to create an omni-channel marketing strategy that blends digital and traditional media to optimize your marketing budget. He explains the importance of having a campaign calendar and strategies for different situations, including shoulder seasons when business is slower. Gary shares practical tools for tracking leads and measuring the effectiveness of your marketing efforts to ensure you get the best results. This video is essential for anyone looking to fine-tune their marketing approach and grow their business.

Run Time: 21:04