Leveraging the IRA

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Leveraging the IRA & More to Differentiate in the Marketplace: The Inflation Reduction Act

In this opening video, Cynthia Adams of Pearl Certification explains the details of the Inflation Reduction Act (IRA) programs. Examples include the efficiency tax credits, clean energy tax credits, electrification rebates and the HOMES rebate program. Cynthia covers what you need to know about income qualification, the amount of credits/rebates, and the requirements for each of these programs.

Run Time: 17:37

Leveraging the IRA & More to Differentiate in the Marketplace: How to Prepare for the IRA

This video focuses on the importance of being prepared for both the tax credits that are already in place as well as the IRA rebates in 2024. Cynthia Adams of Pearl Certification and Drew Cameron emphasize the importance of getting the team together to create a consistent marketing message, having a financing plan in place, and making sure the company operating software can generate invoices with the required information.

Run Time: 10:26

Leveraging the IRA & More to Differentiate in the Marketplace: How to Talk to Customers About the IRA

This video will help you, as a contractor, understand the importance of proper messaging to the customer, as well as understanding the requirements for qualifications for the various programs available. This video also covers the resources and websites that are available from the Department of Energy to help contractors and homeowners understand the complexity of the programs available to them.

Run Time: 11:43

Leveraging the IRA & More to Differentiate in the Marketplace: Consumer Trends

This video takes a deep dive into current consumer trends that contractors need to be aware of when planning a sales strategy around tax credits and rebate programs. Cynthia discusses generational buying patterns and motivators as well as current economic conditions that are driving buying decisions.

Run Time: 14:02

Leveraging the IRA & More to Differentiate in the Marketplace: The Power of Third-Party Certification

In this video, Cynthia discusses how third party certification, like Pearl Certification, can provide benefits to a homeowner such as increased home value, technical reports for appraisers, and assurances that the home has received a third-party certification. In addition, Ryan discusses the value of certification for the installing contractor by an increase in closure rates and size of jobs.

Run Time: 11:35

Leveraging the IRA & More to Differentiate in the Marketplace: Sales Best Practices – Leveraging Consumer Trends

Ryan Smith of Pearl Certification discusses the meaning of “utility overpayment.” He breaks down an example of taking a 10 SEER system compared to an 18 SEER system to show what the energy saving per month will be for a homeowner. He goes on to discuss valuable sales topics such as IAQ, sustainability, and third party certification and how to frame those conversations with homeowners.

Run Time: 17:26

Leveraging the IRA & More to Differentiate in the Marketplace: Opportunity Abounds

This video begins with an overall analysis of how fast the solar market is growing. Ryan Smith of Pearl Certification then discusses opportunities for HVAC contractors to get involved with the solar market. Examples that he discusses include various business models such as referral only, sales only, EV storage/charging, and full service solar contracting.

Run Time: 13:26

Leveraging the IRA & More to Differentiate in the Marketplace: Electrification

In this video, Ryan Smith with Pearl Certification gives a detailed explanation about what electrification consists of. He then takes a deep dive on how HVAC contractors can leverage electrification with their current business model through strategies of differentiation by exploring ways that a contractor can add additional value through education, energy audits and smart home solutions.

Run Time: 09:08