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The Uncomplicated Business Plan

Ellen Rohr is a world class operator and has incredible ideas on the implementation of a business plan that simplifies getting it done and execution. Any contractor will benefit by watching and reviewing this video, with Ellen’s fun, energetic and focused style for getting to it! Ellen takes us through developing a company plan that is straight forward yet uncomplicated. Learn, grow, prosper and increase profitability while having a great time with Ellen in this series of eight videos breaking down the basics of planning.

Uncomplicated Plan - Video 1 - Think About What You Want

Learn and have fun with Ellen and consider what it is you want in the business. In the first video, Ellen takes us through the ideas of getting back to basics. What do you really want from your business? She establishes the foundation for planning in a company that gets things done with energy, enthusiasm and passion.

Run Time: 24:52

Uncomplicated Plan - Video 2 - Perfect Day, Vision, Mission, Goals

In this segment, Ellen leads us through a great exercise, crafting some personal and professional ideas of the "Perfect Day" in our business. We can all benefit by understanding that the mind is powerful, and directs us to our patterns of success once we reveal it to ourselves. Ellen shows you how to not only establish the look and feel of a perfect day, but the goals and concepts you can implement to make it a reality.

Run Time: 13:54

Uncomplicated Plan - Video 3 - GOALS - Setting Your Goals

Ellen teaches a a great method for setting goals that are simple and effective. She then takes us through the "To have, by when" exercise of establishing your personal, professional and business life goals. Learn why setting a goal is not just a thing we talk about in business, but how it can focus your energy and allow you to reach new levels of success.

Run Time: 9:09

Uncomplicated Plan - Video 4 - Building the Team

Ellen takes us through the concepts in the plan for building our team and the basics of an organizational chart -- who is on the team? what is the roster? who will do what? Ellen breaks down the key reasons why an organization chart is needed, and how it's useful to leadership and decision-making. Ellen also breaks down the ideas of the ladder of improvement in a company and how a role description works to develop your employee team.

Run Time: 10:38

Uncomplicated Plan - Video 5 - Making Money

In this video, Ellen walks us through the ideas in "Making Money." She walks us through a financial plan, the beginning of understanding a balance sheet and income statement, plus the simplest forms of budgeting - so you can charge more than it costs and "Make Money"! Ellen also reminds us how budgeting is part of a plan to set goals, and is a positive for the planning in our company.

Run Time: 10:20

Uncomplicated Plan - Video 6 - Getting IT "Sold" - Marketing Plan

In this 6th video, Ellen walks us through the ideas of a marketing and selling plan. This helps us understand that getting it sold requires a few areas for contractors to pay attention to, such as correct pricing to be great at service, how to set up when a potential customer touches our company, and general marketing concepts to improve your profitability. She walks us through the fundamentals of a marketing plan.

Run Time: 12:34

Uncomplicated Plan - Video 7 - Getting It Done - Implementation

Ellen takes us through the next stage of the plan: Putting all the great ideas into place and how to get it done! She discusses the main ideas of keeping track of a series of projects, the tasks that go with those projects and being sure we can follow through with the implementation.

Run Time: 21:30

Uncomplicated Plan - Video 8 - Making Sure

In this last video, Ellen discusses the concepts of staying on point. She talks about not getting off track or chasing shiny objects, and the occasional quality control issue that gives you a fantastic chance to define your company by providing a brand experience or memorable moment. She finishes off the series with an enthusiastic bang, explaining how to organize your business so that, if you sell it, run it, or transfer it to family, it is a great company producing wealth.

Run Time: 9:47