When a company is ready, one plan is to begin investigating the entry into a new market vertical. HVAC companies may enter plumbing, for example, or plumbing companies could add HVAC services. The electrical markets are another available vertical. Pest control, insulation, roofing, windows and doors — essentially any home services vertical is a play that can be made if planned accordingly. In this best practice, we explore the idea of creating a plan to enter into verticals that can create leverage for your sales and profits.