Local Services by Google - Google Local

Google has for the past several years been rolling out Local Services by Google, also called Google Local. It is a new for of PAID Search (SEM – Search Engine Marketing), where Google is establishing a Google Guarantee around those that have submitted to the process. There is a qualification process that occurs and it is essential a contractor realizes it is not simply a budget or bid process to gain impressions to the consumer. There are numerous requirements to participate. This best practices defines the process, and explains the details behind the Google platform which includes selling the lead to multiple sources.