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Online - SEO Best Practices, Websites, & Blogs

Learn about the organic search functions on the web known as SEO. Today’s marketing demands we have a great website and generate leads both on a mobile platform as well as tablets, desktops and any future device. Digital brand management is now more complex than ever and you can learn many of the basics here. SEO is often a confusing and terribly misrepresented part of the Internet site sales process by many vendors. These SEO Practices are here for you to engage and become a good questioner about your website and technology.

SEO Basics - Understanding Search

Learn about search engine optimization and the basics for becoming aware of what you need to do and questions to ask in choosing a vendor. This video will walk you through many of the fundamentals contractors should understand.

Run Time: 32:04

SEO - Marketing - Understanding Domains and Web Technology

Many contractors do not or have not been able to learn about web technologies as the evolution of the Internet and technology has happened so quickly. It continues to evolve so even the best of the best have difficulty keeping up, so no wonder contractors can struggle. This affects the ability to discern from one web vendor to the next who is telling you what. If this is all confusing, then start here and learn with the SEO and web series. Domains and the technology function are described here.

Run Time: 30:32

Web Marketing Tracking Cost Per Lead

Online marketing is a burgeoning media platform and one we need to become very efficient at making work for our brand. Tracking leads is one step, and understanding what the cost was and how it applies to your online marketing strategy is another. Learn how to set up a tracking system and the basics of what it means to identify your company cost per lead.

Run Time: 17:38

Overview of Websites and Online Marketing

Learn the fundamentals of what makes for a good web design and also what applies to the marketing of that website. In this material we break down the ideas you will need to understand to build your questions to vendors and make certain your website and online strategy is working as best it can for your company.

Run Time: 12:59

Blogging for Success - SEO Best Practices Using a Blog

Andrew walks us through the blogging ideas associated with Search Engine Optimization (SEO), and how setting up a keyword rich article called a blog can add content and support your website strategy to develop search engine ranking pages (SERPs). Andrew gives you suggestions for you or your web provider to be certain they are blogging successfully for your company. It is all about reducing your cost per lead and generating calls at lowest possible marketing expense, and blogging helps position your company on the web for search engines.

Run Time: 21:47