Digital Branding Processes - Search Engine Marketing - Pay Per Click (PPC)

The world of digital branding is becoming increasingly important if not critical to lead-generation and successful marketing practice. Google, and other search engines such as Bing and Yahoo, have created elegant solutions to consumers’ thirst for information and immediate need for finding a company or product solution. This includes SEO, and also SEM — search engine marketing. This content deals with SEM and explores the various methods and sources available to contractors. SEM can take the form of Google AdWords, remarketing, any of a group of paid lead generation sites and other forms. Dive in and learn the fundamentals so you as a contractor can become more efficient and educated when asking questions and executing an SEM plan.