7.4 Social Media Practices

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Social Media Practices

Learn about social media and its continuing evolution and impact on digital brand strategy. Contractors often don’t participate individually, yet as a business it has to be a key part of your digital brand development. It takes time and has a cumulative effect, so learn about the processes and be sure your company has its social media mojo going on!

Online Marketing and Understanding Social Media

This video describes the basics of social media and how to take your online marketing platform to the level where social media helps generate leads and build your brand. Social media is widely utilized but many in our trades are unsure of how to make it effective for our companies. Learn some fundamentals regarding social media and work to put these practices in place.

Run Time: 39:28

Online Marketing - Social Media

Here are some details and notes to help you understand the details of social media both in terms of how to utilize it and the fundamentals of making social media work for your company.

17 Page Document

Social Media Campaign Example

Social Media has many uses in brand development, and if positioned well can be a lead generation tool as well. The challenge is to be "Cause" focused, yet still create brand awareness and impressions but not cross the socially accepted mores/norms for what is taking advantage of a cause or situation. Attached is a sample campaign plan with no creative (creative needs developed in all social media campaigns to match the cause). Each campaign should be outlined and tracked with analytics, tied into your dashboard for impressions, leads, cost per lead, and if you can attribute the conversions as well.