Digital Branding - Online Reputation Management

Reputation management has become increasingly important in all aspects of marketing as consumers are spending more time with the internet, owing to their personal devices and mobile capabilities continuing to escalate search quantities. The reviews and reputation that accompany your firm become a point of fact in a consumer decision-making process. Consumers are increasingly using reviews online, and the resulting reputation created in the digital space, as a reason to contact a company for service and estimates. In this video we explore the basics of what it means to a company, how you can do better in creating a reputation online, and also protect your reputation when there are less than favorable reviews. Since the trend of digital reputation management appears to be accelerating higher this is a must-watch video to get your company in a position to be successful at digital branding.

Run Time: 21:59