Digital Marketing - Consumer Texting

In this video, Gary Elekes from Contractor University explains the power of consumer texting in improving the customer journey. He emphasizes the importance of using text messages to confirm appointments, send technician updates, and request feedback after service calls. Gary highlights how texting can keep communication efficient and personal without overwhelming the customer. He also shares best practices for incorporating texting into your CRM, ensuring it's used effectively for reminders, reviews, and occasional promotions without becoming intrusive.

Run Time: 4:04