7.4 Search Engine Marketing

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Search Engine Marketing

Digital Marketing - Paid Google Ads - PPC Adwords

In this video, Gary Elekes from Contractor University provides an in-depth look at paid search strategies, focusing on Google Ads and Microsoft Ads. He explains how paid ads can effectively fill the top of your lead generation funnel and help grow your business when used alongside other digital marketing tactics. Gary covers key topics like budgeting, campaign optimization, and the importance of balancing paid search with organic strategies. Learn how to manage paid ads, reduce cost per lead, and make the most of your marketing budget with practical advice tailored for contractors.

Run Time: 14:50

Digital Marketing - LSAG by Google - Local Service Ads

In this video, Gary Elekes from Contractor University discusses the power of Google Local Services Ads (LSAs) and how contractors can leverage this platform to generate quality leads. He explains the benefits of Google’s “pay per lead” model and the importance of earning the Google Guarantee, which helps build consumer trust. Gary also highlights best practices, such as responding quickly to leads and reviews, managing budgets effectively, and using local SEO to ensure your business stays competitive in your market. If you're looking to improve your lead generation strategy with Google LSAs, this video is a must-watch.

Run Time: 9:46

Digital Marketing - Google Discover Predictive Search

In this video, Gary Elekes from Contractor University introduces the concept of Google Discover, a powerful predictive advertising tool designed to target customers based on their browser and search history. He explains how Google’s AI-driven platform allows businesses to reach potential clients without the need for direct website interaction, offering a more personalized approach to marketing. Gary discusses the benefits of utilizing Google Discover to expand audience reach and create brand impressions, making it a valuable addition to any digital marketing strategy.

Run Time: 10:46

Digital Marketing - Google My Business Profile Setup

In this video, Gary Elekes from Contractor University explains how to set up and manage a Google My Business page to maximize visibility, trust, and authority for your company. He highlights the importance of filling out all fields accurately, updating contact information, and regularly posting offers and photos to keep your page relevant. Gary also discusses how Google My Business can help potential customers find your location, read reviews, and access your website, making it a key component of your digital marketing strategy.

Run Time: 6:23

Digital Marketing - Competitor Conquest

In this video, Gary Elekes from Contractor University introduces "Competitor Conquest," a cutting-edge AI-driven tool designed to target potential customers visiting competitor websites. He explains how the tool uses artificial intelligence to track and identify personas matching your ideal customer profile, enabling you to serve ads to those prospects across various platforms. Gary emphasizes the effectiveness of this approach in increasing website traffic and generating high-quality leads, making it a powerful addition to any digital marketing strategy.

Run Time: 13:00