Digital Marketing - Social Media - Big Picture

In this video, Gary Elekes from Contractor University explains how contractors can effectively use social media platforms to build their brand, engage with their community, and increase impressions. He emphasizes the importance of having a unified strategy across channels like Facebook, YouTube, and Instagram, while tailoring content to each platform. Gary also shares best practices for creating local, exciting, and engaging content that resonates with your audience and builds a stronger connection with your brand. Whether you’re new to social media or looking to refine your strategy, this video is packed with actionable insights.

Run Time: 18:06

Digital Marketing - Social Media - Video Content Creation

In this video, Gary Elekes from Contractor University shares key strategies for creating engaging video content for social media platforms like Facebook, Instagram, and TikTok. He discusses the importance of using short-form videos, influencer marketing, and local content to build brand awareness and community engagement. Gary provides practical tips on how to develop a content calendar, maintain a consistent posting cadence, and leverage video to capture your audience’s attention. Whether you’re new to video marketing or looking to refine your strategy, this video is packed with actionable insights.

Run Time: 12:13

Digital Marketing - YouTube - Social Channel Content Creation

In this video, Gary Elekes from Contractor University explains how contractors can use YouTube for both lead generation and branding through paid advertising. He covers the importance of creating a YouTube channel, producing regular video content, and building a content calendar to stay consistent. Gary also highlights the use of local video content, recruiting ads, and the power of telling your brand story to engage your audience. Whether you're looking to boost your online presence or enhance your digital marketing strategy, this video offers essential tips on leveraging YouTube effectively.

Run Time: 10:21

Digital Marketing - Facebook - Social Ads and Targeting

In this video, Gary Elekes from Contractor University walks you through the essentials of setting up and running successful Facebook paid ad campaigns. He explains how to properly configure Facebook’s Metapixel to target the right audience and avoid costly mistakes. Gary shares best practices for creating targeted ads, optimizing geotargeting, and ensuring your content drives customer engagement. Whether you're looking to reach new customers or optimize your ad spending, this video provides valuable insights to help you maximize the effectiveness of your Facebook advertising.

Run Time: 12:42

Digital Marketing - Facebook - Brand Community

In this video, Gary Elekes from Contractor University explains how to use Facebook effectively for building brand trust and community engagement. He highlights the importance of developing an overarching social media strategy that includes a consistent content calendar and creating posts that resonate with local audiences. Gary also discusses how engaging employees in your social media efforts can strengthen community ties and improve recruiting efforts. If you're looking to enhance your social media presence and foster trust with your audience, this video offers valuable insights.

Run Time: 13:31

Digital Marketing - Instagram - Branding and Community Engagement

In this video, Gary Elekes from Contractor University explains how to effectively use Instagram to build community engagement and strengthen your brand. He shares best practices for creating organic content, using influencers, and developing a consistent content strategy that resonates with your audience. Gary also emphasizes the importance of integrating Instagram with other platforms like Facebook to maximize reach and cross-promote your brand. Whether you're new to Instagram or looking to refine your approach, this video offers practical strategies for success.

Run Time: 15:22

Digital Marketing - TikTok - Content and Usage

In this video, Gary Elekes from Contractor University explores the value of using TikTok as part of your digital marketing strategy. He breaks down the platform's unique algorithm and discusses how it caters to a younger audience, making it ideal for brand building and creative engagement. Gary emphasizes the importance of daily content creation, short-form videos, and the potential for using influencers to enhance your reach. If you're considering TikTok as a way to expand your brand’s presence, this video provides essential tips on how to get started effectively.

Run Time: 15:16

Digital Marketing - Twitter/LinkedIn - Content and Usage

In this video, Gary Elekes from Contractor University explains how businesses can leverage Twitter and LinkedIn to enhance their social media strategy. He highlights how these platforms, though often overlooked, play an important role in building brand impressions and driving business-to-business (B2B) engagement. Gary also covers how LinkedIn can be a powerful tool for recruiting talent and networking, while Twitter offers opportunities to create brand awareness through content and hashtags. This video provides key insights for businesses looking to diversify their social media presence.

Run Time: 8:16

Digital Marketing - Social Media Campaign Example

Social Media has many uses in brand development, and if positioned well can be a lead generation tool as well. The challenge is to be "Cause" focused, yet still create brand awareness and impressions but not cross the socially accepted mores/norms for what is taking advantage of a cause or situation. Attached is a sample campaign plan with no creative (creative needs developed in all social media campaigns to match the cause). Each campaign should be outlined and tracked with analytics, tied into your dashboard for impressions, leads, cost per lead, and if you can attribute the conversions as well.