7.7 Reviews & Reputation Management

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Reviews & Reputation Management

Digital Marketing - Review Generation and Your Brand's Reputation

In this video, Gary Elekes from Contractor University discusses the importance of review generation and how it directly impacts your brand’s reputation and digital marketing efforts. He explains how customer reviews influence potential clients, enhance SEO, and help build trust in your company. Gary also covers best practices for training your team to request reviews effectively and using review management tools to automate the process. Learn how to create a consistent flow of reviews to support your business growth and online visibility.

Run Time: 13:41

Digital Marketing - Reputation Management Responses

In this video, Gary Elekes from Contractor University explores the essential strategies for managing your company’s online reputation. He emphasizes the importance of responding to customer reviews—both positive and negative—in a professional and timely manner. Gary also shares tips on why business owners should delegate review management to avoid emotionally charged responses, and how taking the high road in responses can improve your brand’s reputation. If you're looking to refine your reputation management strategy and maintain a positive brand image, this video provides practical advice.

Run Time: 11:19