7.9 Artificial Intelligence

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Artificial Intelligence

Digital Marketing - Artificial Intelligence Trends to Monitor and Use

In this video, Gary Elekes from Contractor University explains how contractors can harness the power of artificial intelligence (AI) in their digital marketing strategies. He covers practical uses of AI, such as chatbots, generating content, and optimizing marketing campaigns. Gary also highlights the importance of humanizing AI-generated content for search engines and how AI can help with data analysis, visual creation, and personalizing campaigns. Learn how to integrate AI into your marketing efforts to increase productivity and stay ahead of the competition.

Run Time: 20:17

Digital Marketing - Chat Bots - Consumer Choice AI

In this video, Gary Elekes from Contractor University discusses the growing importance of chatbots and chat functions in enhancing the customer experience. He explains how a significant portion of consumers prefer interacting with chat systems over direct phone calls, particularly younger demographics. Gary highlights the benefits of incorporating chatbots into your website, whether they are AI-powered or human-driven, and how they can improve your brand's accessibility. Learn why implementing a chat feature can be a crucial component of your digital marketing strategy.

Run Time: 6:56

Digital Marketing - Using Artificial Intelligence

In this video, Gary Elekes from Contractor University introduces Fireflai, an advanced AI tool that helps contractors target potential customers by tracking their digital footprints without relying on cookies. He explains how Fireflai identifies high-value prospects across social media and other digital platforms, allowing businesses to deliver highly personalized ads to the right audience at the right time. If you’re looking to enhance your digital marketing efforts and increase lead generation, this video breaks down the benefits of using AI technology for smarter advertising strategies.

Run Time: 9:06

Digital Marketing - Artificial Intelligence / Over the Top

In this video, Gary Elekes from Contractor University explains how to leverage OTT (over-the-top) advertising to reach highly targeted audiences through streaming platforms like Netflix, Spotify, and YouTube. He explores how OTT, combined with AI-driven tools like Firefly, allows businesses to deliver personalized ads to specific households based on customer personas. Gary highlights the advantages of this approach over traditional broadcast media, including higher engagement rates and better conversion outcomes. If you're looking to optimize your marketing strategy with targeted digital ads, this video is a must-watch.

Run Time: 9:57