Defining Core Values and Behaviors in a Company

The discussion is centered around the development of a set of company core values and the behaviors that need to accompany the process. The behaviors are essential as they create a brand promise we deliver consistently.

Run Time: 22:41

Core Values and How to Create Them

A leadership team needs to create the values, but most importantly create the actual behaviors that attend to each value. We need the behaviors defined to teach and coach, and deliver the company's brand promise.

Example Core Values Template

Use the sample core values as a guideline for defining the main values of your company, and also the specific behaviors that attach to the value.