Strategy 5: The Media Plan - External Brand Advertising Layout

The Media Plan is a structure for where your advertising will be placed and why. There are many different media choices, what we call awareness vehicles (the actual mediums themselves such as direct mail, website, etc…). As a contractor since we have limited resources, we want to be sure we place media in the correct spots to create reach to our target audience, and enough frequency to our audience, so we can get them to hear and react to our message. Most contractors would benefit greatly by having a written media plan, especially one prepared by a professional who knows the data and can help guide the lead generation. Learn about balance in a media plan strategy as well as cost per lead, and creating a plan that gets you what you want – the proper amount of opportunities to sell your goods and services to THE RIGHT prospects.