6.15 Strategy 5: Media Plan – Digital Branding

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Strategy 5: Media Plan - Digital Branding

Digital branding is a massive subject and detailed in the separate practices section called Digital Branding for you review. This section details digital brand strategy as it relates to the media plan.

Marketing Strategy 5: Media Plan - Digital Branding and Advertising

This video is a discussion of digital media and branding inside the media plan. Tying all your media to digital is key, as is integrating the lead generation to the web site.

Run Time: 58:09