Strategy 7: Internal Marketing - Maximize Company Alignment Via Communications

Many companies do not understand alignment and internal communications is actually a marketing problem that needs to be part of our company marketing plan. Getting everyone aligned to conduct a customer experience in a consistent manner is not easy, and in fact requires dedicated resources to influence it. Communications and that battle for your employees mindset is essential. Learn the detail of internal marketing and how you as a company can improve the process and become a better company through alignment.