Strategy 9: Suppliers Co-op or Marketing Monies

Suppliers vary their approach to distributing co-op from being tight, and policy driven to being rather generous to some who can promote a plan of attack to sell more and grow sales for THAT suppliers materials. Therein lies the key – having a plan and sharing that plan with your supplier. The truth is all suppliers want YOU and I to grow, year after year – but they have LIMITATIONS on their budgets just like we do. So the absolute best way to gain access to more funding if you desire it is to engage the supplier by 1. Asking 2. Developing a media plan 3. Sharing it 4. Being smart about their needs and agenda – so in this strategy which also resides in Company planning we take a deep dive and review the methods you can utilize to gain more funding to help reach your and their goals.