6.2 Branding & Brand Development

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Branding & Brand Development

This best practice is about branding and the processes we can utilize to develop recognition and emotional responses around our company brands. You’ll walk through the marketing discussion areas we can create as part of our brand communication and development, and talk about how to foster it over time. Through proper brand development, you’ll amplify your brand’s position and create better results in your business.

Brand Development - How to Create a Great Brand for Your Company

Elaina Burdick, owner of EB&L Marketing in Syracuse, New York, takes us through a journey of brand development for contractors. In this video Elaina describes many of the big issues a contracting company should consider when it comes to the brand strategy, developing a brand, and how to nurture and maximize the brand over time. In this discussion she outlines all the key aspects of what to do to ensure branding success in your markets, and how to become the most recognizable and trusted firm in your community.

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