Strategy 10: E-Commerce - Marketing in 21st Century - Internet Sales
There are a wide range of opinions on the topic of Internet sales of contracting trades and products-services. It is doubtful this trend is going away soon, and all signs point to a growth pattern in the Internet transactions. With this in mind, EGIA is not taking any position on the idea of this being a good or bad idea – only more time will tell, however it is prudent to understand the medium and how it is influencing both consumer choices, education and also contractors need to engage or defend against it. In this section we outline the nature of the medium – and how E-commerce can be evaluated.