Strategy 13: Marketing & Lead Generation - Cause Marketing

Cause Marketing is an excellent supplement to your company marketing plan. Many companies have local affiliations and are aligned with causes that benefit local communities of segments of our population. It is an excellent approach to take up even without branding, but to increase your brand and optimize the leverage the cause can bring – use social media and promote the idea. This best practice defines some of the ideas you may want to use in executing your cause marketing idea.