6.24 Strategy 14: Marketing & Lead Generation – News Releases and Public Relations

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Strategy 14: Marketing & Lead Generation - News Releases and Public Relations

As a company, we need to be positioned as the experts in our community as it relates to heating, air conditioning, plumbing, and any business area or segment in which we participate. We do this by building a relationship with our local media agencies. ,Building a strategy where when there is any issue that pops up, the media agencies view you or your company as the “EXPERT” in that subject category. Learn how in this best practice.

Being The Expert Using News Releases and Public Relations

Understanding how to build a relationship with a media community is a key strategy in becoming the expert in your community. It not only creates opportunities for free advertising and brand exposure, it allows a company to provide exceptional community service by dispensing useful and timely advice. This video analyzes some ideas on how you can turn your company into the local experts using media contacts.

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