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The Development of a Marketing Plan and Campaign Planning

The company marketing plan is tying together all the elements of the marketing strategy and aligning them so a company can reach its goals. While we set up a budget based on financial considerations, we also need to incorporate the sales goals and our desired mix (what we sell in each business segment) to have a definite idea of leads we need to make those sales goals. This is known as a lead forecast. As we have already learned the advertising plan can only do so much, areas like service agreements, tuck-ins, purchases of databases, and the service lead turnover/selling process must also be incorporated. These materials are designed to allow you to work through the ideas of focusing marketing resources, priorities and setting action plans for completing your work.

Developing Your Company Marketing Plan

Learn about developing a company marketing plan and the various details to consider as you create your blueprint.

Run Time: 01:13:04

Marketing Plan

Sample outline for a marketing plan for a contracting business.

2 Page Document

Marketing Model - Defining Campaigns Using a Model

Marketing models exist to allow a company to think about what a campaign should do and how it should be done. It is a series of questions and areas of focus, to be sure that all aspects of a marketing campaign are discussed, defined, and answered.

2 Page Document

Marketing Plan Example Blank Template

Use this tool to develop a set of goals and action plans around your marketing needs. Once you have completed a situational analysis of what needs to be done, in terms of marketing and branding, this becomes a company document to work a plan and build your strategies for greater success. We review these in the Advanced Marketing, Branding and Lead Generation workshop.

13 Page Document

Marketing Campaign Calendar

Companies need to design a aligned set of marketing campaigns that focus on the needs of leads, and sales. Utilize this as a campaign calendar to define all marketing campaigns, the call to action, the blueprint for KPIs and tracking, This is extremely disciplined to define the monthly promotions, actual events, social media posts, all traditional media to make alignment happen.