6.4 Market Research Ideas

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Market Research Ideas

Market research is not just for big companies. It is for all firms simply because the consumer behavior and buying decisions shape our success or failure. With the advent of online reviews, reputation management and the processes on the internet, we as companies need to be certain our practices match our customers wants, needs and desires. Research verifies this with data.

Market Research - Potential & Gathering Intelligence

In this video, we will review how to calculate your market potential for products and services. Many companies will ask how to set goals? One of the first steps in goal-setting is to determine how big the pie is. How many homes are actually in your target markets and also even concluding what those target markets may be. Learn the process of calculating your company market share for equipment replacement, service, maintenance, IAQ and use these as guidelines to help your growth objectives for goal setting.

Run Time: 23:34

Market Intelligence and Data

Market research tells the story of what we need to execute with data and direct feedback. It is an invaluable tool for owners and managers to make decisions with valid data. Study your market and your customer base to determine the best practices for your company. Learn how to do that with this document.

Market Research - Market Potential

Learn the process of conducting a good market evaluation and determining the value of services within your market. Use the tool to determine your goals as well as the overall market.

17 Page Document