Setting your Company Marketing Goals

Learn the marketing goals that are key in developing a more profitable company. Not all goals are created equal, and in this segment we break down some of the key goals which should be considered in your company. Tracking a goal is also key, so we discuss why the goal needs to be tracked and why it contributes to profitability and cash flow change in a positive manner. Goals drive our passion and create focus.

Run Time: 36:12

Cost Per Lead for Setting Goals in Advertising

In this video, follow along with Elaina Burdick as she walks us through the calculation of "Cost per Lead," -- both how to do it and her suggestions for establishing an advertising budget in the coming year or months based on cost per lead indicators. Most companies don't do well in tracking leads by medium, and Elaina steps us through how to unbundle all media and figure out each, so that while we learn total cost per lead, we also know cost by various media.

Run Time: 2:22

Marketing Goals Best Practices List

Here is a list of some example goals and marketing ideas for identifying areas for which you may elect to set a goal in your plan. Checklisting your company on what you have, what you need, and what you can say is a nice to-do item.