Let’s Make a Deal – This is an example letter to be utilized in a variety of ways in a marketing funnel. 1. Existing client email drip campaign. 2. Social media post. 3. Letter to technicians to hand to service agreement club customers. 4. Possible external direct campaign to new target customers. In all cases, the important aspect is to have a conversation with a prospect, not to push, but to educate and have a real offer that is truly a seasonal win for the homeowner. Then track and measure the results.