Strategy 1: Marketing - Brand Consistency - Aligning Your Brand

Weldon Long wrote a book called “The Power of Consistency.” This is exactly what alignment is all about, as we walk through the ideas of remaining true and consistent to your company branding strategies. This extends from the logo, color schemes, printed collateral materials and brand promise to everything and anything in your firm that affects a consumers viewpoint about your company. We call this the evoked set, or emotional feelings about your company before someone calls you; in essence what triggers the consumer to say I will contact that company.