6.9 Strategy 3: Marketing – Acquiring Databases

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Strategy 3: Marketing - Acquiring Databases - Tuck-Ins

Learn about the marketing strategy we call tuck-ins, which is a simple strategy to acquire databases of companies who are selling, closing or simply want to monetize their customer base. It is a fantastic strategy to grow, and typically yields the greatest ROI of any marketing strategy we have, and the cost per lead is also very low compared to traditional media. Most contractors either avoid the idea for lack of experience or simply are unaware of how it can positively affect the profitability and cash flow. Learn about the process as it relates to marketing in your universe.

Marketing Strategy 3: Acquiring Databases for Growth - Tuck-In

The tuck-in strategy is relatively easy to execute once we understand it and no longer fear the financial aspects. We walk through the strategy in detail so you can begin to take action on acquiring and integrating a database from any company that has decided to sell.

Run Time: 25:10

Marketing Strategy 3: Model for Acquisition - Tuck-in Strategy Step-by-Step

The article details the processes you will want to use for acquiring a database of clients from smaller companies to tuck into your marketing funnel.