Plumbing BRAND PROMISE - What Should It Be?

The brand promise is a particular style of business process. It defines what the customer deliverable is, and also is measurable. They key is that it is in fact data driven and it is something we can use in our marketing as a message to the consumer. All our execution in the company surrounds the idea that a brand promise is being delivered. So we want our brand promise, and all our consumer brand touches – such as pricing, relationships, technician appearance, website, marketing materials. All of it aligns in a brand promise. This best practice defines what you may want to consider in creating your brand promise.