Sales Process: Mastering Social Styles

What is a social style? It is who we are at the personality level and how we react to situations. For selling professionals, knowing how to define a prospects social style and adapt your own style to create comfort and likability is a key skill in selling. In this best practice we define the social styles, discuss the testing process you can work through to define your style, and finally review the process we can all use in the selling process to work with customers and create maximum likability in our relationships.