When entering the home to conduct a sales call, a Comfort Advisor or selling technician should understand the need to gain credibility and trust by the homeowners. We do this by outlining for the clients what we intend to do, the expectations for the call and the time, and work to inspire them we are in command of our craft. The Purpose Process Payoff statement is method we employee with our own style to be certain we are all focused on the process that works for the clients.