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Service Agreement Marketing

In this best practice section we explore the methods we can target market for more maintenance customers. The key to any maintenance plan is to continue to grow the base and renew the existing agreements targeting 1500 per million of residential revenues.

Tune-Up Marketing - Service Agreements

Developing a strong and vibrant service agreement model requires a multi-pronged approach to get to a KPI of 1500 agreements per million dollars in revenue. The strategy of using "tune-up" marketing to identify new clients and convert them into a full club membership is essential to developing a broader scaled client base. This video focuses on the ideas behind tune-up marketing, and how to execute the model of selling a tune-up while also creating possible accessory sales or other opportunities.

Run Time: 30:05

Club Agreement Benefits Presentation Flyer

Utilize this flyer to update your benefit structure and train your technician to communicate the benefits of your club program and close more deals.

2 Page Document

The Service Agreement Champion - Plan for Bonus and Tracking

Here is a sample for assigning a club agreement champion. The focus here is on alignment to the tracking, reporting, goal setting and pay for bonus should they meet the goals.

3 Page Document

Service Agreement - Targeted Marketing Letter

This letter is used to target service agreement customers after non-renewal.

1 Page Document

Service Agreement - Targeted Letter

This marketing letter, specifically promoting service agreements, is used to follow up with a client who did not buy the club agreement from us either at service or from other marketing attempts.

2 Page Document

Service Agreement - Lifetime Repair Follow-Up Letter

Utilize this targeted marketing letter to emphasize the lifetime repair guarantee as a follow-up on the maintenance strategy. This reinforces the need to remain in the maintenance club as well as the many benefits to the club member, while also thanking them.

2 Page Document

Tune-Up Marketing Postcards - New Customer Marketing

Utilize this flyer to update your benefit structure and train your technician to communicate the benefits of your club program and close more deals.

1 Page Document

Tune-Up Marketing

Utilize this flyer to update your benefit structure and train your technician to communicate the benefits of your club program and close more deals.

1 Page Document

Tune-up Marketing - Free Tune-up Certificate

Use the file to customize your free tune up certificate and created a document that focuses your acquisition marketing on free tune-ups (which you'll convert to service agreements).

1 Page Document

"Free 1 Year USA Club Maintenance with New System" Letter

Utilize this letter to design your own company content for a 1-year free maintenance agreement offer on the sale of a new system.

2 Page Document