10.5 Service Marketing Plan – Growing Service via Marketing Practices

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Service Marketing Plan - Growing Service via Marketing Practices

Two of the most-asked questions are, How do I grow my customer base in service? How do I get more demand service calls? There is no easy answer to these questions but there are fundamental practices that can be employed to develop more clients and more calls and tie them down. It is obvious by now once a client calls your demand service operation that you want to lock them down with a service club agreement, but this section explores the growth in new customers. Learn about referrals, digital marketing in service, and creating a service brand.

Service Marketing Plan Ideas

As a business, we know that marketing and the acquisition of new customers is a key to sustaining growth and profitability. In this video we break down the marketing plan -- all the philosophies, goal-setting in demand service, service agreements, a marketing model and the specific tactics to develop new customers. The video breaks down how a company of any size can anticipate the marketing resources required to hit a lead forecast and a demand service call forecast, and know how to deploy marketing dollars/budget properly.

Run Time: 40:55