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Repair Versus Replace or Lead Turnovers - Breaking Down the Process
As business owners we know a replacement is a highly profitable event compared to any one service call. So as business owners we tend to focus on how to generate or maximize the numbers of replacements, especially from service/maintenance with good reason. In this section we break down the processes on how to become effective at repair versus replace execution in the service call. We discuss procedures and some basic rules a company may want to consider to maintain operational excellence and customer experiences that are WOW. We desire consistency in all areas of success without crossing any ethical boundaries that could damage our brand promise. So defining what is an opportunity, why, and how to properly leverage that opportunity is a key to sustained success. Repair versus replace processes are among our most important as we track to a 50% target lead generation rate from service and maintenance.
