9.22 Selling the Brand Promise of Your Company to Customers

EGIA

.loader-cover {display: none;}

Javascript is disabled. This will break some site features. To enable Javascript click here.

All

Videos

Documents

Templates

Articles

Trainers

What's new

You can also View by Categories

SAVE THIS PAGE

Selling the Brand Promise of Your Company to Customers

What is a brand promise? It is the deliverable to a customer. The full emotional and technical experience any customer feels and experiences as we deliver a service call. It is important for the peak performing service technician to know the company brand promise, and how to deliver upon it each call.

Technicians Delivering on Company Brand Promise

The best service professionals know how to make a client feel special, unique, and emotionally well. They do this by understanding how to deliver exceptional service and communication to the customer. We call this a brand promise. This video defines how a professional service technician can more effectively deliver the company's brand promise leading to more sales and profits.

Run Time: 15:31