The sales process is just that, a defined process to be aware of and master. Many technicians are simply talented and get away with success patterns by repeating their efforts, never realizing why that success occurs. This is perfectly fine for a company who can find talent, but most service technicians need to be educated about the process and practice those skills to develop proper technique. It’s the difference between an unconscious competent with talent and becoming a conscious competent utilizing technique to improve the results. The consistency of selling ONLY Happens when the skills are defined, practiced, mastered and then we use them by taking action. Learn the process in this section and begin working on the Power of Consistency.