Sales Execution

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Sales Execution: Trusted Authority

In this video, Drew Cameron shares the various steps required to become the trusted authority for your consumers by taking you through the various levels of obtaining trust with your customers.

Run Time: 18:32

Sales Execution: Your Commitment

This video focuses on techniques to help you become the best version of yourself in order to best service the customer. Drew Cameron goes through multiple examples of why it is important to focus on the process rather than results.

Run Time: 22:00

Sales Execution: Professional and Mental Preparation

In this video, you will learn the importance of mental preparation prior to a sales call. Drew covers techniques on how to connect with the homeowner emotionally and deliver them the best consumer experience possible.

Run Time: 20:13

Sales Execution: Approach and Introduction

In this video, you will learn the proper technique for the approach and introduction of the sales call. Drew shares several valuable tips on how to connect with the homeowner and to ease the initial fear that they may have about the buying process.

Run Time: 21:01

Sales Execution: Exploration and Connection

In this video you will learn ways that you can further connect with the customer by exploring their needs through a series of questions. Drew teaches the value of creating trust and setting expectations for the buying process.

Run Time: 18:09

Sales Execution: Set Mutual Expectations

This video will walk you through ways that you can set mutual expectations with the customer regarding the sales process. Drew will also discuss ways to increase credibility and trust by focusing on things that your company should do in order to differentiate from your competitors.

Run Time: 19:22

Sales Execution: Get to Work

This video focuses on the importance of assessing the home and looking for root causes of things that are happening rather than just looking at the symptoms. Drew also goes into depth about setting the expectations of what to expect with the in-home assessment.

Run Time: 19:47

Sales Execution: Develop Findings and Options

This video gives comfort advisors ideas on how to best report your findings and options to the homeowner in a way that does not become too formal or technical in nature. Drew emphasizes an informal conversation that is easy for the homeowner to understand.

Run Time: 13:41

Sales Execution: Review and Narrow

In this video, you will learn techniques on how to share your information while making sure you are in alignment with the customer. In addition, Drew gives examples of how you can continue to prove your intent and cement trust while supporting the customer’s decision.

Run Time: 11:23

Sales Execution: Share Findings and Options

Drew Cameron explains the process of letting a customer have the maximum number of choices by using an investment guide, rather than using proposals and presentations, thereby giving the consumer more control over the buying decision.

Run Time: 22:49

Sales Execution: Gain Commitment to the Next Step

In this video, Drew Cameron explains communication with the customer when they decide to move forward with the job as well as techniques on how to handle a scenario when the customer decides not to move forward with you.

Run Time: 21:19

Sales Execution: Continued Connection

In this video you will learn the importance of continued connection with the customer, the steps you need to take for moving forward with scheduling a job, and how to handle scenarios in which the customer chooses not to select your company for the job.

Run Time: 15:57