Today’s marketing landscape for contractors is vastly different than the 1990’s or even early 2000’s era. We are now planted in the digital age, ruled by search engines like Google, and mobile devices for homeowners to conduct immediate searches for information like reviews and our star ratings online.
Over 77 million (and growing) smartphones now exist, all attached to the Internet. Every aspect of our lives has changed, and this isn’t even counting social media such as Facebook, Instagram, Twitter, Pinterest and review sites like Yelp, Angie’s List and more.
And to top it off, Google Home Services is entering the lead generation space, organizing in many markets and soon able to sell us leads, similar to how Home Advisor has approached this endeavor.
What is a contractor to do?
The answer is a resounding “Get educated on all of it!” Develop a contractor marketing plan designed to maximize your “Brand” while getting the required leads and reducing your cost per lead.
That sounds so easy in a vacuum, but it doesn’t include all the confusion, the misinformation, and the competition trying hard to steal our employees and customers.
There is some really great news though: Service is so poor, in most cases, across service businesses in the United States that creating a brand promise and delivering it makes you stand out.
And creating leads is actually easier if you know what to do and how to do it. Follow the 3-step process below and understand the marketing chart in this article, and you can enjoy growth in your leads, your own company wealth and your brand.